Hugo Hoppmann
The V.U.C.A. typeface is Volatile, Uncertain, Complex, Ambiguous – an ambitious experiment based on a reinterpretation of the classical geometric Futura ‘a’, initiated at ECAL in 2009.

The typeface came first to use throughout Better Mjstakes magazine, its inofficial specimen V.U.C.A. magazine and various other media such as posters for night clubs in Singapore or engraved in golden boards gracing lyrics of Notorious B.I.G.

In summer 2014 I was hired by Assembly London to develop the complete alphabet for four weights (Regular, Italic, Bold, Bold Italic) for the new visual identity of fashion label Finery. A refined version of V.U.C.A. is now available in the shop.
Poster for ZOUK Club Singapore
Exclusive reworked version of V.U.C.A. for Finery London. Design by Assembly.

Research began at the typography course at ECAL (University of Art and Design Lausanne)
Special thanks to Ian Party.
Hugo Hoppmann